![]() ![]() ![]() Hosting an event to promote your official accounts while holding events to attract media attention. HOW TO ATTRACT THE FIRST 200 WECHAT FOLLOWERS IN YOUR WECHAT ACCOUNTS? This brings us to the next point-how do you even get followers to begin with? Getting us to write great articles is the key to keeping your followers interested. It should be educational and relevant to your brand, but also easy to read. Users can share a WeChat article on their feed (called Moments), by sending a direct message to a friend or other methods too.Ī great WeChat article is the one that grabs the reader’s attention and pulls them along smoothly. This result we created is actually higher than industry average stats, which are under 5%.Īmongst the users that open articles, a good expectation for share rates is about 20%. We expect open rates in the range of 10–30% for our work. If your content is highly relative to your target readers, you are able to expect open rates on WeChat to be pretty good. WeChat Marketing is so much more powerful than a post on Facebook, which is likely to just get buried in Facebook’s algorithmic feed.Ĭontent Marketing is very impactful to make great use of WeChat. In fact, WeChat might be the only messaging app in China most of them are using everyday. The visibility of a service account is higher than the rest as WeChat posts will pop on the top appearance message area of the main messaging app that your target audience is using. If you want to engage your brand with your consumers through posts and articles, a subscription account is the best way to go.Ī service account allows you to generate sales from your service account efficiently.Īn enterprise account plays a huge part in business internal communication and office efficiency.Īmong these three accounts, we strongly recommend a Service account if you are new in WeChat Marketing as it allows greater functionality and higher article open rates. ![]() Please take below points as your consideration to purchase an account: And identifying the goals you have for the platform. But it all starts with how you assess your marketing plan. WeChat official accounts are divided into three flavours: Service Account, Subscription Account and Enterprise Account where you have three solid options to choose from. People with a stable income such as corporate workers account for more than 40% of users – generally considered to be those who have more purchasing power for shopping and enjoyment.Ħ5% of monthly active users are of a younger demographic (born in the 1980s and 1990s). More men (67.5%) than women (although this may reflect the fact that China has more men than women in its population!). And it has certainly made the world turn heads. District Judge Yvonne Gonzalez Rogers' decision cleared the way for shareholders led by a British pension fund to sue over a one-day plunge that wiped out $74 billion of Apple's market value.WeChat has surpassed 1.1 billion monthly active users. judge has rejected Apple's bid to throw out a class-action lawsuit that accused Chief Executive Tim Cook of defrauding shareholders by concealing falling demand for iPhones in China. However, during the quarter Apple recorded a 19.9% share of the Chinese smartphone market - its biggest since 2014 - as it increased sales by 6% year-on-year in a declining market, the research firm said. Apple also tried marketing its products on a livestream in China for the first time in May with an hour-long show.Ĭhina's smartphone sales in the first quarter fell 5% year on year, marking the lowest first-quarter sales figure for the country since 2014, according to data from Counterpoint Research. Besides its own stores and website, Apple already operates a shop on Alibaba Group's Tmall online marketplace. ![]()
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